Analyze user engagement and relevant metrics that can be leveraged for optimizing content and brand presence.
Support SEO strategies, including optimizing keywords in content marketing projects based on collected reports.
Work closely with Social Media and Community Manager and the rest of the Communications team and help identify new opportunities and recommendations for alternatives on less engaging activities based on data and insight knowledge.
Ability to build understandable and easy to read reports for senior management and support with in-depth analyze when needed.
Coordinate with Marketing department to assist and recommend on design for advertising campaigns.
Understand Paid Media and Digital Advertising capabilities and the type of reporting it offers.
Research how emerging social networks and features can benefit our company and when they won’t, and advise on current usage of platforms.
Previous work experience as Social Media/Digital Analyst in a similar role.
Hands-on experience with measuring Digital platforms and digital marketing campaigns.
Understanding Paid Media and Digital Advertising is a plus.
In-depth understanding of SEO, keyword research and Google Analytics
Experience with social media analytics tools and 3rd party listening tools.
Ability to identify target audience and trends.
Time management and multitasking skills.
Interest or knowledge in Blockchain technologies a plus.
Additional qualifications in digital technologies and a willingness to learn new.
Excellent writing and verbal communication skills in English. Additional language a plus.
Able to adapt and adjust in a fast paced changing digital environment a must.