Oversee the marketing department, strategy, and programs. Evaluate and develop the Bancor corporate marketing strategy and launch and growth plan per product/offering.
Plan, direct, and coordinate global marketing efforts, across disciplines of product, digital, demand, events, and global communications.
Research and assess demand for our products and services, and competitor offerings; keep pace with a fast-paced evolving market context. Experience positioning and messaging complex products in emerging market categories is a big part of this job!
Build a strong brand-story for Bancor that spans the fields of financial services, cryptocurrency, and economics; while communicating this link to our products and offerings. Work with designers and videographers to bring it to life.
Oversee and refine a global social media and community management program across multiple languages.
Work across product and customer support to identify opportunities to improve product / market fit and further meet customer satisfaction.
Pro-actively strategize and organize company events, including trade shows, meet-ups, and business development road-shows.
Manage a small team, outsourced suppliers, and a budget.
Who You Are
This is a senior role. You have 4-7 years Marketing experience (at least 2 years in hands-on product / content marketing and 1 year in leading a marketing team)
Successful start-up track record and outstanding problem solving skills. You’re not just repeating a playbook, you’re looking at every problem with fresh eyes and know how to build effective plans and cross-functional working relationships.
World-class communications skills. You know what messages connect, you know how to write, you love to get intimate with copy. Native-tongue English a must.
Exceptional business intuition. You know when the model or report output doesn't make sense and dig in to figure out why.
Independence and proactivity. You'll reach out to stakeholders, understand their needs, and build a strategy to drive the business forward.
Interpersonal and presentation skills. You are able to confidently present insights and recommendations to senior management; you are able to speak at global conferences and meet-ups, and act as a face of the company.
Analytical and experience with defining and delivering on KPIs
Digitally literate - you are in love with working on the website!
Previous experience in Fintech and/or App based company preferred